Privacy Policy

Last update: February 2022.


This cookie policy refers to the website

As you browse the website, we store cookies on the device (computer, cell phone, tablet) you are browsing with. We use these cookies mainly to collect statistics and make audience measurements. The site uses third-party cookies to create an interaction with multimedia technologies offered on the web by other companies, such as Google, YouTube, Facebook, Twitter, LinkedIn. 

What are cookies?

A cookie is a small text file thanks to which brief information about a user's activity on a website is collected and stored on the device that accessed the site. Cookies do not harm your device and allow us to provide you with better and faster navigation on our site. Any additional information, such as information that allows us to send you advertising messages, is stored only after your expressed consent. Please read the information below to better understand what cookies we use and how you can manage your preferences regarding their use.

Our site uses both cookies that do not require your consent for their installation, and cookies that we can only install with your prior consent.

Types of cookies used

A. Technical cookies (that do NOT require your consent): these are necessary for the operation of the site and allow you to access its functions (so-called navigation cookies) and are mostly session cookies. We may also use functional cookies that allow us to save your preferences and settings, improving your browsing experience on our site (e.g., remembering you as a registered user of the site when you select the "Remember Me" function; linking you to the section of the site in the language you may have chosen or according to the country from which you are accessing; remembering your preferences in terms of accepting or not accepting profiling cookies). In order to ensure their functionality and to be able to remember your preferences these cookies are not deleted when you close your browser; however, they have a default maximum duration (up to a maximum of x days) and after the default time period has elapsed they are automatically deactivated. These cookies and the data they collect are not used for any further purposes. We do not need your consent to install technical cookies; we install them automatically following your access to the site or your request for certain features (e.g., by selecting "remember me"). You can always decide to disable them at any time by changing your browser settings. However, if you do, you may not be able to view our site properly.

B. Profiling cookies: our website also uses the so-called profiling cookies, which we can only install with your prior consent. Third-party cookies may also be installed through the site, again if you expressly consent to their installation.
Cookies defined as profiling cookies by the Data Protection Authority may include several categories of cookies, including advertising profiling cookies, retargeting cookies, social cookies, and analytical cookies that are not limited to aggregate statistical analysis.

• Advertising profiling cookies: they create profiles related to the user to display advertisements in line with the preferences you expressed while browsing the Internet;

• Retargeting cookies: they send you advertisements to offer you products similar to those in which you have expressed interest (for example, by showing you products you have viewed on our site when you browse affiliate sites), or they allow us to measure the effectiveness of an advertising campaign;

• Analytics cookies: track your choices on the site and your browsing for statistical analysis, keep track of your online preferences and behavior to offer you personalized messages;

• Social cookies: the website also allows some social networks (e.g., Facebook, Twitter) to install their own cookies using their plug-ins. These cookies are managed directly by these third parties and may also be used for the purpose of showing you advertisements on other sites in line with your preferences.

Such cookies will only be installed with your consent. For this reason, when you access the website a special banner is displayed, informing you that (i) analytical, profiling, and retargeting cookies, including third-party cookies, are used on the site and that (ii) by closing the banner or continuing navigation by selecting an element of the site outside the banner or accessing another area of the site, you tacitly deny your consent to the use of cookies. We will keep track of your consent/refusal through a special technical cookie. In this way, we will avoid showing you the cookie banner during your next visits to the site; should you decide to delete the technical cookies remember that we will also lose track of your consent and, therefore, during your next visit you will see the cookie banner again. You are of course free to block the installation of profiling cookies (whether third-party analytical, social, retargeting, or profiling cookies), or to revoke the consent you initially gave, at any time and without affecting your ability to visit the website and enjoy its content. 

Browsing data collected by cookies

Cookies may be used to collect data (referred to below as "Browsing Data") about a device at a given time, even though we do not directly know which device you are using or who you are, and specifically:

The identification and content of a cookie file stored on your device by Umana-Analytics Srl, our Suppliers or Partners;
The IP address of the device connected to the Services;
Date, time, and duration of a device's connection to a function of the Service(s);
The Internet address of the source page of the device accessing the Services;
The type of operating system used by the device (e.g., Windows, MacOS, Linux, Unix, BeOS, etc.);
The type and version of the browser used by the device (Internet Explorer, Firefox, Safari, Chrome, Operator, etc.);
Possible errors during downloading;
The user language of the navigation software used by the device;
The features of the content browsed (program name, viewing time, etc.).

Enabling and disabling cookies

You can also decide whether or not to allow the installation of cookies using your browser settings. However, not all features of this website may remain operational if one or more cookies are disabled (in fact, remember that browsing cookies are essential for the basic functionality of the site). The settings for this choice can be checked and changed in your browser's preferences window. You can in any way review and modify your consents by clicking on the black icon in the bottom left corner of the site. To disable the action of Google Analytics, please refer to this link. In addition, users can decide whether or not to accept cookies using their browser settings. Here are links with instructions for the most common browsers: Chrome, Firefox, Internet Explorer, Opera, Safari.

How long cookies are stored

The cookies used by Umana-Analytics Srl and our Suppliers and Partners and the navigation data collected are retained for a maximum of six (6) months after they are stored on your terminal. After this time, your consent will be requested again.

Legal references

This policy is prepared on the basis of multiple legislative orders, including Articles 13 and 14 of Regulation (EU) 2016/679. 

Data Owner

Umana-Analytics s.r.l, Via Luigi Polacchi 11, 66100, Chieti Scalo (CH), Italy.


Types of Data Collected

Personal data may be freely provided by the user or, in the case of usage data, automatically collected during the use of this application. 

Optional personal data is collected by this application through specific information texts displayed before the data is collected. Among the personal data collected by this application, independently are Cookies.

Method and site of processing of collected data

The Data Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out using a computer and/or telematic tools, with organizational methods and logic strictly related to the indicated purposes. In addition to the Data Owner, in some cases, other subjects involved in the organization of this Application (administrative, sales, marketing, legal, system administrators) or external subjects (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Owner may have access to the Data.

An up-to-date list of Data Processors can always be obtained from the Data Owner. 

Legal basis for processing

Data Owner processes Personal Data related to the User if one of the following conditions exists:
• the user has given consent for one or more specific purposes;
• the processing is necessary for the pursuit of the legitimate interest of the Owner or third parties. 

However, it is always possible to request the Owner to clarify the concrete legal basis of each processing. 


Data are processed at the operating offices of the Owner and in any other place where the parties involved in the processing are located. For more information, please contact the Owner. The User's Personal Data may be transferred to a country other than the one where the User is located but still within the European Union. The User has the right to obtain information regarding the legal basis for the transfer of Data, as well as regarding the security measures taken by the Data Owner to protect the Data.

Storage period

Data are processed and retained for the time required by the purposes for which it was collected. Therefore, Personal Data collected for purposes attributable to the legitimate interest of the Data Owner will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner. When the processing is based on the User's consent, the Owner may keep the Personal Data longer until such consent is revoked. At the end of the retention period, the Personal Data will be deleted. Therefore, at the expiration of this period the right of access, deletion, rectification, and the right to data portability can no longer be exercised.

Purpose of the Processing of Collected Data

User Data is collected to enable the Data Owner to provide its Services, as well as for the following purposes: Statistics, Address Management and Emailing, Article Comment Management, Contacting the User (via mailing lists or newsletters), Remarketing and behavioral targeting, and User Database Management.

User Rights

Users may exercise certain rights with respect to the Data processed by the Data Owner. In particular, the User has the right to:
• revoke previously expressed consent at any time; 
• object to the processing of their data;
• access their data and obtain information on the data processed by the Data Owner, on certain aspects of the processing, and to receive a copy of the data processed;
• verify and request rectification; 
• obtain restriction of processing, when certain conditions are met. In this case, the data Owner will not process the data for any purpose other than its preservation;
• obtain the deletion or removal of their personal data;
• receive their data or have them transferred to another owner; 
• file a complaint.