We always keep this in mind when developing our research on human-centered design for web, advertising, and market research.
We know that effective design can only come from a continuous research process, based on trial-error, learning, and improving.
A process, product or service can only be truly effective if it meets the needs or predictably directs the behavior of the people it serves.
The three core steps we implement to make this happen are:
What values should I invest in to leverage consumers' preferences? Which artwork, which packaging, which logo or what visual aspect is likely to shift consumer preferences?
Umana Consumers' Umana Consumers helps companies answer all of these questions, which are central to any brand, as well as to the launch of a new product or service.
How do I overcome the limitations of classic data collection tools? How do I overcome the limits of surveys and of usability testing, which provide a reliable result, but do not explain the reason behind this result?
Thanks to methodologies and tools derived from the neuroscientific and behavioral and and to the know-how of our researchers, we push the boundaries of self-reported responses. We not only identify the result, but we take a closer look at the dynamics and processes underlying the user's final decision.